Life looks Good On You

Since 2013 the City of Sacramento has had over 30 drowning deaths in theirr rivers and lakes and the Department of Regional Parks is working with supporters such as the Aftershock Music Festival, CBS Radio, Sacramento Republic, the City of Sacramento and emergency responders to spread the word that “Life Looks Good on You.” This year the Aftershock Music Festival will take place in Downtown Sacramento at the confluence of the American and Sacramento rivers. We need your help as the river season kicks off and throughout the summer to remind citizens and visitors on social media to practice safety when visiting Sacramento’s waterways. A life jacket is our way of saying “Life Looks Good on You” so don’t lose it in the rivers.This social media campaign is designed to engage people celebrating life in Sacramento by sharing their photos, water activities and friends wearing life jackets and celebrating life in Sacramento.